An interview is a conversation between two people (the interviewer and the interviewee) where questions are asked by the interviewer to obtain information from the interviewee.
Interviews are a useful method to:
-investigate issues in an in depth way
-discover how individuals think and feel about a topic and why they hold certain opinions
-investigate the use, effectiveness and usefulness of particular library collections and services
-inform decision making, strategic planning and resource allocation
-sensitive topics which people may feel uncomfortable discussing in a focus group
-add a human dimension to impersonal data
-deepen understanding and explain statistical data.
Advantages of interviews:
The main advantages of interviews are:
-they are useful to obtain detailed information about personal feelings, perceptions and opinions
-they allow more detailed questions to be asked
-they usually achieve a high response rate
Disadvantages of interviews:
The main disadvantages of interviews are:
-they can be very time-consuming: setting up, interviewing, transcribing, analysing, feedback, reporting
-they can be costly
-different interviewers may understand and transcribe interviews in different ways.
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